and the consumers have a right to understand them.
Everything started off from the German packaging fair Interpack, that for us in ItaliaImballaggio (Edizioni Dativo) meant the presentation – in a nutshell – of a new project that opened in the direction of the world of consumers and that was to accompany us up until EXPO 2015.
«We have been writing about packaging for sector operators for two decades, but we have never ceased to envision ever better packaging… for everyone. And in particular, for us consumers who everyday make our purchasing choices, trying to pick our way through a highly heterogeneous offer, in our heart of hearts hoping and expecting to find products/packaging that is “good” for our needs, but also “good” for society and the surrounding environment.
This is why we have decided to promote an “ETHICAL PACAKGING CHARTER” that, in respect of the needs of the entire packaging sector, from materials producers to largescale retail, can be a tool for use by an evermore informed and aware consumer who has an eye to innovation, service and the environment».
Stefano Lavorini, Editor-in-chief ItaliaImballaggio