This section includes the initiatives carried out by the supporters of the Ethical Packaging Charter for its promotion.
In order to let us know about you activities all you need to is send the following material at iniziative@cartaeticadelpackaging.org
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Edizioni Dativo, Milan Polytechnic – Dept. of Design and Communication, and the Istituto Italiano Imballaggio published, during the fair Ipack-Ima (19-23 May 2015), the Ethical Packaging Charter – Common principles for the mindful design, production and use of packaging”.
At the fair, at the stand dedicated to the project and in that of the magazine ItaliaImballaggio, the document was distributed in Italian and in English, in the form of a poster, and at the same time it was published on the specially designed website.
A reminder that May 22 2015, at 11 pm in the “Plan the future” area (Hall 14), an encounter of presentation and debate between sector experts and representatives of the world of consumers was held.
The Ethical Packaging Charter Editorial Board
Thanks to the efforts fielded by the Istituto Italiano Imballaggio, the Packaging Oscar has in time become a precious occasion for promoting all its participants. This is borne witness to by the repeat of the “fuorisalone” (the wellknown event held alongside the Milan Furniture Show, that draws the general public into the orbit of B2B fairs and creates awareness). From 14 to 19 April 2015, Spazio Solferino27 in fact hosted an exhibition of the competing products.
During the Milan show encounters on packaging design (the “Packaging Design Stories”) were organized. April 17, dat eof the “Brera Night”, the event “Innovation in packaging, food and drink”, open to the general public was held: food design performance by Fabrizio Sansoni, drinks by Enrico Contro, in art Frog, and DJset by Terry Birardi, as well as a guided visit to the Packaging Oscar 2015 and a preview of the 10 points of the Ethical Packaging Charter.
Cosmoprof, that brought the global cosmetics industry to Italy and to Bologna from all around the world, also enjoyed notable success this year. And in particular Cosmopack 2015 too was a success, now having made its mark as a landmark fair for the entire beauty sector production chain, with 420 exhibitors from 33 countries. Favored by a generalized positive climate and proffering a rich, choice exhibition offer in terms of contractors, products and machines for packaging cosmetics, many events and undertakings further enriched the program.
What better occasion to draw the attention of visitors to the project of the Ethical Packaging Charter, that at that time was soon to see the light in Milan, in May. The stand was small, but in a well trafficked area, alongside “The Wall”; the space reserved for innovative products and formulations, as well as desk for some leading paper&board converters and manufacturers.
ItaliaImballaggio Editorial Board
and the consumers have a right to understand them.
Everything started off from the German packaging fair Interpack, that for us in ItaliaImballaggio (Edizioni Dativo) meant the presentation – in a nutshell – of a new project that opened in the direction of the world of consumers and that was to accompany us up until EXPO 2015.
«We have been writing about packaging for sector operators for two decades, but we have never ceased to envision ever better packaging… for everyone. And in particular, for us consumers who everyday make our purchasing choices, trying to pick our way through a highly heterogeneous offer, in our heart of hearts hoping and expecting to find products/packaging that is “good” for our needs, but also “good” for society and the surrounding environment.
This is why we have decided to promote an “ETHICAL PACAKGING CHARTER” that, in respect of the needs of the entire packaging sector, from materials producers to largescale retail, can be a tool for use by an evermore informed and aware consumer who has an eye to innovation, service and the environment».
Stefano Lavorini, Editor-in-chief ItaliaImballaggio